It's Your World to UnderstandThe New York Times 
Role:
Design Direction
Art Direction
Motion Design
Graphic Design
Year:
2025




The New York Times
2025 Campaign

Director: Camille Summers-Valli

Agency: Isle of Any
Co-Founder & Creative Director: Laurie Howell
Co-Founder & Creative Director: Toby Treyer-Evans
Creative Director: Ben Brown
Design Director: Melanie Reichert
Executive Producer: Topher Cochrane
Associate Producer: Olivia Baker

Awards: 
Cannes Shortlist (Film)
Ad Age Craft of the Year
The campaign demonstrates how people can engage with the world, from the smallest moments to the biggest topics, every day, through The Times. Starting with a simple minute, the film creates a rich, dimensional picture of how our journalism and products integrate with daily life, connecting people as they read, listen, play, share, cook and interact with The Times.

The Times’ UI and sub-brand textures act as connective tissue throughout, creating bold, close-up visual signposts that ground us within its world. Moving fluidly through the film, they function at times as story beats and at others as dynamic, textural moments that capture the feeling of engaging with The Times.

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